Merchandise Licensing in the Television Industry (Broadcasting & Cable Series) by Karen Raugust
Merchandise Licensing in the Television Industry (Broadcasting & Cable Series)
Author: Karen Raugust
Title: Merchandise Licensing in the Television Industry (Broadcasting & Cable Series)
ISBN10: 0240802101
ISBN13: 978-0521366922
Format: .PDF .EPUB .FB2
Pages:
Publisher: Focal Press; 1 edition (October 4, 1995)
Language: English
Size pdf: 1707 kb
Size epub: 1763 kb
Rating: 3.5 ✪
Votes: 522
Category: Other
Subcategory: Humanities
The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program. It contains anecdotes and examples that will give those new to the business a feel for how it operates.


The book provides an overview of merchandise licensing for broadcast and cable television executives. It offers a historical context; a discussion of current and future trends; an examination of the players involved in television-based licensing and their respective roles; an explanation of how to evaluate and implement a licensing program based on a character, a television program, or a brand; and a variety of case studies to illustrate the points in the book.