The Great Marketing Turnaround: The Age of the Individual-And How to Profit by Stan Rapp, Tom Collins
The Great Marketing Turnaround: The Age of the Individual-And How to Profit
Author: Stan Rapp, Tom Collins
Title: The Great Marketing Turnaround: The Age of the Individual-And How to Profit
ISBN10: 0133655601
ISBN13: 978-1336556010
Format: .PDF .EPUB .FB2
Pages:
Publisher: Prentice Hall Direct; First Edition edition (September 1, 1990)
Language: English
Size pdf: 1269 kb
Size epub: 1553 kb
Rating: 4.5 ✪
Votes: 414
Category: Business & Money
Subcategory: Marketing & Sales
Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships