Integrated Brand Marketing and Measuring Returns by P. Kitchen
Integrated Brand Marketing and Measuring Returns
Author: P. Kitchen
Title: Integrated Brand Marketing and Measuring Returns
ISBN10: 0230577342
ISBN13: 978-0230577343
Format: .PDF .EPUB .FB2
Pages:
Publisher: Palgrave Macmillan; 2010 edition (July 7, 2010)
Language: English
Size pdf: 1294 kb
Size epub: 1737 kb
Rating: 4.7 ✪
Votes: 448
Category: Business & Money
Subcategory: Marketing & Sales
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.