The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies by Sami Finne
The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Author: Sami Finne
Title: The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
ISBN10: 0749454563
ISBN13: 978-0749454562
Format: .PDF .EPUB .FB2
Pages:
Publisher: Kogan Page (January 1, 2009)
Language: English
Size pdf: 1612 kb
Size epub: 1827 kb
Rating: 4.4 ✪
Votes: 329
Category: Business & Money
Subcategory: Industries
The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.