Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France
Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France
Author: -
Title: Sexing La Mode: Gender, Fashion and Commercial Culture in Old Regime France
ISBN10: 1859738354
ISBN13: 978-1859738351
Format: .PDF .EPUB .FB2
Pages: 256 pages
Publisher: Bloomsbury Academic; English Ed edition (October 15, 2004)
Language: English
Size pdf: 1761 kb
Size epub: 1447 kb
Rating: 3.9 ✪
Votes: 438
Category: Arts & Photography
Subcategory: Graphic Design
The connection between fashion, femininity, frivolity and Frenchness has become a cliché. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a courtly fashion culture based on rank and distinction, stimulating debates over the proper relationships between women and commercial culture and between morality and taste. The story of how "la mode" was "sexed" as feminine offers compelling insights into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to show the origins of the idea of shopping and fashion as specifically feminine.