Customer Attitudes, Behavior, and the Impact of Communications Efforts by AWWA Staff, Chris Tatham, Dr. Jane Mobley
Customer Attitudes, Behavior, and the Impact of Communications Efforts
Author: AWWA Staff, Chris Tatham, Dr. Jane Mobley
Title: Customer Attitudes, Behavior, and the Impact of Communications Efforts
ISBN10: 1583213090
ISBN13: 978-1583213094
Format: .PDF .EPUB .FB2
Pages:
Publisher: American Water Research Foundation (February 10, 2004)
Language: English
Size pdf: 1808 kb
Size epub: 1370 kb
Rating: 5.0 ✪
Votes: 490
Category: Engineering & Transportation
Subcategory: Engineering
The research for this project took place over 20 months from 2000 to 2001 and involved 45 different focus groups, plus surveys from over 5000 customers. This guidebook provides insights into the factors that influence residential customers perceptions of how and what types of communications are relevant. It lays out some basic findings that will aid utilities in maintaining high levels of customer satisfaction. The accompanying CD provides the raw data from the survey.