Entrepreneurship by William D. Bygrave, Zacharakis
Author: William D. Bygrave, Zacharakis
Title: Entrepreneurship
ISBN10: 0470450371
ISBN13: 978-0470450376
Format: .PDF .EPUB .FB2
Publisher: Wiley; 2 edition (October 12, 2010)
Language: English
Size pdf: 1888 kb
Size epub: 1877 kb
Rating: 4.8 ✪
Votes: 250
Category: Business & Money
Subcategory: Management & Leadership
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.