On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail by Herschell Gordon Lewis
On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
Author: Herschell Gordon Lewis
Title: On the Art of Writing Copy: The Best of * Print * Broadcast * Internet * Direct Mail
ISBN10: 0814470319
ISBN13: 978-0814470312
Format: .PDF .EPUB .FB2
Pages:
Publisher: AMACOM; 2 edition (March 27, 2000)
Language: English
Size pdf: 1241 kb
Size epub: 1882 kb
Rating: 4.2 ✪
Votes: 296
Category: Business & Money
Subcategory: Marketing & Sales
Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.
The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.